walter
2009-08-30 04:43:56 UTC
53 per cent of Aussie households on digital TV
http://www.news.com.au/technology/story/0,28348,25993778-5014239,00.html
By Andrew Ramadge, Technology Reporter
NEWS.com.au
August 29, 2009 02:00am
◄ 53 per cent of households have digital TV
◄ 82 per cent are happy with it - study
EVERYTHING is going swimmingly in the switch to digital TV, Broadband
and Communications Minister Stephen Conroy said this week.
New figures show more than half of Australian households have made the
switch, with 53 per cent watching digital free-to-air broadcasts.
And of those households, the overwhelming majority – 82 per cent – are
happy with the new service.
"Digital switchover is the latest national format change since decimal
currency and progress to date suggests Australians are on board,"
Senator Conroy said.
"There is still a significant challenge ahead but evidence shows
strong community awareness and satisfaction with the improved picture
and sound quality, new content and new channels."
The latest figures from market analysts GfK show sales of set-top
boxes, including personal video recorders, were up 97 per cent in the
last quarter.
"Despite a relatively low overall growth rate for the consumer
electronics segment, there was plenty of evidence to suggest that
consumers are beginning to take note of the digital switchover
advertising campaigns," GfK said.
The Government has committed to completing the switchover by the end
of 2013.
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HOOROO
UNCLE WALLY
http://www.news.com.au/technology/story/0,28348,25993778-5014239,00.html
By Andrew Ramadge, Technology Reporter
NEWS.com.au
August 29, 2009 02:00am
◄ 53 per cent of households have digital TV
◄ 82 per cent are happy with it - study
EVERYTHING is going swimmingly in the switch to digital TV, Broadband
and Communications Minister Stephen Conroy said this week.
New figures show more than half of Australian households have made the
switch, with 53 per cent watching digital free-to-air broadcasts.
And of those households, the overwhelming majority – 82 per cent – are
happy with the new service.
"Digital switchover is the latest national format change since decimal
currency and progress to date suggests Australians are on board,"
Senator Conroy said.
"There is still a significant challenge ahead but evidence shows
strong community awareness and satisfaction with the improved picture
and sound quality, new content and new channels."
The latest figures from market analysts GfK show sales of set-top
boxes, including personal video recorders, were up 97 per cent in the
last quarter.
"Despite a relatively low overall growth rate for the consumer
electronics segment, there was plenty of evidence to suggest that
consumers are beginning to take note of the digital switchover
advertising campaigns," GfK said.
The Government has committed to completing the switchover by the end
of 2013.
▬▬▬▬▬▬▬▬
HOOROO
UNCLE WALLY